In a recent article from the Learning Solutions magazine Paul Clothier interviews Carmen Taran (author of Better Beginnings) who talks about Edge and Emotion: What e-Learning Programs Are Missing. It's an easy read and interesting article. What struck me was the following quote from Carmen:Too often designers do not have “chemistry” with the content. You have to feel something for what you arrange in pixels. Creating content that has edge and emotion is a bit like falling in love....At least some of the content needs to be part of you.
YES! YES! YES! You have to know & care about what you're trying to help people learn. I am reminded of work we did for a client around selling (back when I had a job, which I just resigned from today, on good terms, resolving a long leave of absence.) During one of the discovery interviews, one of the client's senior people said "you have to have a passion for your client's business, or else how can you excel at your work day after day?"
So yes, when we design learning, we have to have passion for what we are trying get people to understand, or else how do we expect people to learn about it? That means digging into the content, understanding the nuances of how you learn about it.
To play devil's advocate - what about SME's (subject matter experts)? Isn't that their role, to understand and be passionate about the content?
I am reminded of what John Bransford wrote about great teachers -- "effective teachers need pedagogical content knowledge (knowledge about how to teach in particular disciplines) rather than only knowledge of a particular subject matter." Their knowledge of how to teach interacts with their knowledge of the discipline, allowing them to understand what and how their students need to learn in that particular content area. "Expert teachers know the structure of their disciplines." Being an expert teacher in a discipline is not the same as being an expert or SME in that discipline. Yes, you have to know something about what you're teaching about, you have to be knowledgeable about the structure of the discipline, and you have to understand what will help people learn in this subject area.
It's true that corporate learning is not the same as teaching in schools, however, I would argue that the business of our organizations is the discipline. If I'm not passionate about finance and understanding how the world of money works, then what am I doing here? If I am not passionate about adult learning, then why do I write this blog everyday?
Is it possible to create effective learning if you don't care about the content of what you designing?
May - Family visits for a week. Term paper due. Finished course.